Sam Wong is a seasoned data, analytics, and AI leader with nearly two decades of experience helping organisations harness the power of data-driven decision making. As Senior Director of Data, Analytics & AI at the Mark Anthony Group, he leads enterprise AI strategy and innovation, including the development of internal AI incubation programmes and advanced analytics solutions that drive commercial impact. Sam is also a recognised speaker, panelist and workshop facilitator on AI and emerging technologies at global industry events, and a member of the AWS CPG Executive Advisory Council.

His work bridges strategic planning with practical implementation — from AI modernisation and governance to cross-functional adoption — empowering businesses to leverage responsible, scalable AI in complex operational environments