Matthew Hughes is the General Manager at Solos Technology, a leading innovator in aroma recovery and dealcoholization technology for the no- and low-alcohol beverage category. With over two decades of experience across winemaking, production, and operations, Matt brings a unique blend of technical expertise and commercial insight to the evolving wine landscape.

His career spans roles as a winemaker, Director of Winemaking, and General Manager, including work with respected wineries such as Kendall-Jackson, Vérité, and Brassfield Estate. He has also built and operated his own wine company and played a key role in launching large-scale custom crush facilities, helping brands scale from concept to production.

At Solos, Matt leads efforts to advance next-generation dealcoholization processes that preserve varietal character and terroir—addressing one of the biggest challenges in the no- and low-alcohol wine segment. His work supports wineries in expanding into new premium categories while maintaining quality and identity.

Passionate about innovation and the future of wine, Matt is at the forefront of helping producers adapt to changing consumer preferences and unlock new growth opportunities in the global beverage market.