At the upcoming International Bulk Wine & Spirits Show (IBWSS) in San Francisco, an essential panel will take the stage to address one of the most critical – yet often misunderstood – elements in bulk wine logistics: flexitank shipping. Titled "Minimize Risk in Shipping Bulk: Understanding Flexitank Shipping in Practical Terms," the session brings together two seasoned experts—Jakob Hervel, Branch Manager at Albatrans Inc., and Javier Mass, Founder of Norden Bulk—to shed light on the complexities and technical precision required to ship bulk wine safely across the globe. The panel will be led by Alison Leavitt Managing Director at WSSA-Wine and Spirits Shippers Association.

Why Flexitanks Matter in Bulk Shipping

Flexitanks (also known as flexibags) have revolutionized how the wine industry handles bulk liquid transportation. These large, flexible containers can be installed inside a standard 20-foot shipping container and are designed to carry up to 24,000 liters of wine. The benefits are compelling: cost savings, increased payload capacity, and environmental advantages over traditional packaging. But with these rewards come serious risks—many of which are preventable with proper planning and expert execution.

Understanding the Risks: From Bulging to Leaking

Jakob Hervel, with nearly 30 years in logistics and extensive experience managing exports from Albatrans Inc.'s Napa office, emphasizes the need for technical precision. “Most flexitank failures come down to improper installation or using the wrong equipment for the product,” says Hervel. His deep operational knowledge, built through roles at JF Hillebrand and Giorgio Gori, will inform his insights on why fitting, bracing, and route planning can make or break a successful shipment.

Javier Mass, the founder of Chile-based Norden Bulk, brings another crucial perspective. Having developed one of the industry’s most reliable global flexitank programs, especially for wine, Mass has witnessed firsthand what happens when flexibags are misused—or when crisis response is delayed. “Flexitank shipping isn't just about equipment; it's about service,” says Mass. “Our value comes from how quickly we can respond when something goes wrong, and how well we prevent issues before they start.”

Crisis Management & the Importance of Experts

From bulging due to poor loading to leaks caused by pressure changes during transit, this panel will walk attendees through real-world examples of what can go wrong—and more importantly, how to avoid these scenarios. The session aims to help wine exporters and logistics professionals understand the full life cycle of a flexitank shipment, including:

- Technical aspects of flexibag construction
- Proper installation, loading, and unloading procedures
- Handling emergency situations and claims
- Why selecting a trusted, experienced partner is key to mitigating risk

Takeaways for Producers, Exporters, and Logistics Teams

As bulk wine continues to grow in global market share, the logistics behind it must keep pace. This IBWSS panel offers a timely and practical education for wine producers, exporters, and freight partners looking to scale their business without sacrificing quality or safety.

If you’re attending IBWSS San Francisco 2025, don’t miss this vital session. It’s not just about saving costs—it’s about protecting your product, your brand, and your bottom line.

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