The global wine and spirits community will converge at the South San Francisco Conference Center on July 23-24, 2024, for the International Bulk Wine and Spirits Show (IBWSS). This premier event offers unparalleled opportunities for buyers, distributors, and industry professionals. Let’s delve into the key elements of IBWSS 2024, hosted by Beverage Trade Network, and illustrate why it has become an essential event for those seeking to elevate their business and knowledge in the bulk wine and spirits industry. 

The Buyer’s Perspective: Why Attend IBWSS 2024?

IBWSS 2024 offers a meticulously curated experience that addresses the core needs of buyers: 

Access to Top-Tier Products: The event showcases a diverse array of bulk wines and spirits from around the globe, providing buyers with direct access to high-quality products and emerging brands. This extensive range ensures that buyers can find unique offerings to enhance their portfolios. Many producers will debut in the U.S. market, offering buyers a rare opportunity to discover and acquire new brands that are not yet widely available.

Industry Insights and Trends: With the industry rapidly evolving, staying informed is crucial. IBWSS features sessions that delve into current market trends and consumer behaviors, particularly focusing on private label strategies and the dynamics of the bulk wine market.

Networking Opportunities: The event facilitates direct interactions with producers, distributors, and fellow buyers, fostering relationships that can lead to long-term business growth. The networking lounges and dedicated events provide an ideal environment for meaningful conversations and collaborations.

Exhibitors: A Global Showcase

IBWSS 2024 is set to dazzle with a diverse lineup of exhibitors, showcasing the best from the bulk wine and spirits world. With over 120 exhibitors, this year’s event promises to be a vibrant melting pot of global flavors and innovations. Highlights include: 

Established European Producers: Renowned names from France, Italy, and Spain will be present, showcasing their finest offerings.

Producers from Diverse Regions: Attendees can discover unique products from countries with rich wine traditions, such as Argentina, Chile, and South Africa. Producers from Australia and New Zealand will showcase their dynamic and distinctive wines, adding to the global diversity of the event.

Spirits: The show also welcomes spirits brands from across the globe. Attendees will have the chance to explore a vast selection of bulk spirits, including whisky, rum, gin, and specialty liqueurs. 

Key Program Elements: Masterclasses, Conferences, and Tastings

IBWSS’s program offers a blend of educational masterclasses, insightful conferences, and exclusive tastings. Here are some examples of this year’s presentations: 

Bottlers’ Perspectives on Bulk Buying

The "Bottlers Panel: What Bottlers are Looking for in Bulk Buying" will feature industry leaders like Manveer Sandhu of Rack & Riddle Custom Wine Services, Tony Leonardini of Delicato Family Wines, Cathy Ference of Constellation Brands, and Noël Schaff of O'Neill Vintners and Distillers. This panel will provide insights into the criteria and considerations bottlers prioritize when selecting bulk wine. Topics will include quality control, price negotiations, and the importance of maintaining strong relationships with bulk wine producers.

Here is an exclusive 20% discount on tickets for our readers with code IBWSS20. 

Future Trends in the Spirits Industry

Chris Swonger, President & CEO of the Distilled Spirits Council of the United States (DISCUS), will discuss "Spirits Trends Moving Into 2024 and 2025." Swonger will highlight key trends and challenges facing the spirits industry, from regulatory changes to market access concerns. His presentation will emphasize the pivotal role of DISCUS in supporting the industry and offer actionable insights on how individuals and businesses can get involved in advocacy efforts. 

Retail Strategies for the Off-Trade Sector

The "Retailers Buyers Panel - Off Trade" will feature Kimberly Shannon of Giant Eagle, Inc., and Bruce Abbott of Liquor Stores USA North Inc. This discussion will cover buying strategies and trends in the retail market for beer, wine, and liquor. Attendees will gain valuable knowledge on optimizing their retail offerings, understanding the challenges and opportunities in the current market, and enhancing their competitive edge in the off-trade sector. 

Insights from Sid Patel, CEO of Beverage Trade Network

“The IBWSS gives an advantage to international bulk wine buyers and sellers: access to the key players in the bulk wine business for both long- and short-term opportunities with the bonus of educational and informational seminars on important issues and how to expand their business in the US in a single location,” says Sid Patel, CEO of Beverage Trade Network. 

Beverage Trade Network, as highlighted by CEO Sid Patel, is a global brand with events held in various countries and markets, reflecting its expansion plans and commitment to serving diverse audiences. From its flagship event, IBWSS San Francisco, which attracts bulk wine professionals from around the globe, to other Beverage Trade Network events in London and Chicago, the organization caters to a wide range of industry stakeholders. The expansion to new locations underscores Beverage Trade Network's vision to foster a global community and address emerging market opportunities. Looking ahead, their promise is to focus on building for the next generation, diversifying its community, and embracing the challenges and opportunities of the bulk wine and spirits industry worldwide.

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Final Thoughts

IBWSS 2024 is more than just a trade show; it’s a pivotal event for anyone in the bulk wine and spirits industry. From comprehensive educational sessions and exclusive tastings to invaluable networking opportunities, this event is designed to help professionals enhance their knowledge, expand their networks, and drive business growth.

Header image: From left to right: Ankita Okate, moderator, Beverage Trade Network; Cheryl Durzy, LibDib; Jessica Kogan, Vintage Wine Estates; Robyne Eldridge, Southern Glazer's Wine & Spirits (source Pam Strayer, Wine Business)

Here is an exclusive 20% discount on tickets for our readers with code IBWSS20.